Food giant McDonalds today stunned both the literary and food-retailing worlds by announcing that it has signed up Man Booker prize winner Barnes to be ‘the face of the brand’ in the UK.
‘We considered quite a few names,’ a spokesperson said, ‘the usual suspects like Chris Moyles and Carol Voordeman and that fat one off Big Brother, but somehow Julian just increasingly seemed like the inevitable choice. We think he’ll give our customer base a new and enriched sense of the ways in which time and memory interact, in which the single, lived moment, the moment lived in time, is refracted and distorted through desire, memory, fantasy and, ultimately, hope. In a sesame bun.’
Barnes is believed to have agreed to lead a team tasked with designing a new meal experience, one that poses a delicate fusion, or interposition, between trans fats and the melancholy but essential realisation of how partial, how illusory, is the intangible relationship between the individual and what he calls his history, how history itself represents only the willed imaginings of the remembering mind. The team are aiming to bring in the new Barnes Meal Deal at below the £4.99 price mark.
A spokesperson for Mr Barnes was unable to answer questions relating to the remuneration package earlier today. ‘Let’s just say it makes the Booker look like a meat raffle,’ he said.
Controversial author Simon Nolan (Whitehawk, Revenge Ink, £7.99) has made a scathing attack on a BBC documentary. The programme, aired after Christmas, was, he said, ‘a joke, completely biased, with no attempt to address the arguments from both sides.’
Summer Ends on Penguin Island, screened on 27 December, featured numerous sequences of penguins eating herring and mackerel. But, says Nolan, the programme crucially failed to indicate how the herring and mackerel felt about any of this.
‘It was just blatant triumphalist penguin propaganda. I mean, when is it the poor bloody mackerel’s turn? When do they get to be the hero? You know?’ he said.
A BBC spokeswoman said: ’I have absolutely no idea what you’re talking about. Who did you say you were again?’
'Stunning new look.’
Controversial novelist Simon Nolan (Whitehawk) says he is ‘ready to take action’ over a publicity picture.
‘I’m quite angry about it,’ he said in a recent interview. When asked if he was ready to take action, he refused to rule it out. ‘I’m not ruling it out,’ he said. The picture will be used in a high profile media campaign to promote the novel, which is published on July 14. Industry insiders say the launch will go ahead, despite the furore over the picture.
Stephen Foy, from Outtasight Promotions, the agency who commissioned the portrait, said:
‘We stand by this picture, which we think is a strong and distinctive image. We wanted to give Nolan a stunning new look, redefine him, re-niche him for a whole new generation of consumers, and we think we’ve done exactly that. We’re very proud of the picture.’
Amita Mukerjee, socialite and publisher, was too drunk to comment, though she did issue the following statement:
‘I’m too drunk to comment.’